A shop with standards
Wuzzlesworth's
No trash. Only the good stuff.
Remarkable things for great kids, selected by somebody who takes this seriously.
Build
Read
Explore
Make
Go Outside
The selection policy
Fewer things. Better reasons.
Most stores organize toys by age, price, character license, and how efficiently they can fill a closet.
Wuzzlesworth's will organize things by what they help a kid do: build, imagine, read, explore, make noise, solve something, and go outside.
Every item should be good enough to explain why it made the shelf.
The shelves are being chosen now.
The store will open when there is a collection worth opening for. No filler, no endless catalog, and no trash.